Feb
1
Axa Health: complaining via blogging
Filed Under Technology | Leave a Comment
A friend of a friend has had real problems with her Axa healthcare policy. She feels completely let down. As is often the case in difficult situations, the failure of the company to deal with her problems properly has only served to exacerbate the original complaint. I helped her (in a small way) by creating [...]
Sep
11
Activists to members to activists
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How do you turn activists into members and members into activists?
Lots of traditional organisations are facing a huge challenge at how to adapt to the new activism that has been unleashed thanks to the power of the web. They are trying to tap into this new activism but grappling with how to turn their existing members into activists for change.
The new movements which deliver one-off activism, observed by Shirky and Godin, are also struggling; with how to create longevity and lasting impact.If they fail to turn activists into members, they lose influence to the next group of insurgents.
Sep
4
Liverpool FC membership scheme fails
Filed Under Liverpool FC, Technology | 6 Comments
NOTE: The team behind the All Red membership scheme have responded to some of my criticisms and put the scheme in its wider context. You can read their response here. I will be a Liverpool FC for ever. I don’t have a choice about that. But the new membership scheme not only fails to make [...]