Over the past few days we’ve had a number of the leaders of the Labour Party – including some prospective candidates for the Leadership write in national newspapers setting out their views for how the party should change.
Using Wordle, I’ve analysed what each are saying:
Ed Balls in the Independent (discloure: Not drawn to him)
John Denham in the Guardian (my old b0ss)
David Miliband in the Daily Mirror (my favoured candidate)
For me, what stands out from this is:
- The similarity of language. It’s very political. Ok, they are writing for a political party member but all are talking about re-connecting with the public. Few (apart from John Denham) repeatedly mention words they’d use (public services, jobs)
- Prescriptive. Whilst all talk about listening and learning, “must” appears a lot.
- Where’s change?
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